[Kelly Deli] What is Kelly Deli, Characteristics of Kelly Deli, Kelly Deli Corporate Culture Summary
1. Kelly Deli
“The most self-sufficient is the most innovative, and the most Korean is the most global,”
Kelly Choi emphasized first. When she sits down on her light pile after a major failure in her first business, she sets her own business selection criteria.
not dependent on the game. It won't cost a lot. It must be something I can do well and have fun because I like it.
Kelly Choi chooses her catering business based on her own criteria. Even 10 years ago, it was not easy to eat delicious sushi in Europe, and only salads and hamburgers were the only fast food that could be eaten lightly. Kelly Choi took this opportunity. Salads are too light and hamburgers are heavy. She finds a compromise between these two menus in her sushi bento, and she strategizes to tap the market in Europe.
However, Kelly Choi, who had never studied the restaurant business, had to go back to work because studying was a luxury with a debt of 1 billion won. She thought of what she could do like crazy in a situation where she had little money, 'sushi'. And like a lie, my heart started beating again. To make the best sushi in the world, you needed the help of the world's best sushi master, Mr. Yamamoto. “Is there any way that sushi sold at the supermarket doesn’t become the most delicious sushi in the world?” She wasn't just a glitch that resulted from multiple rejections by him. I wanted to feed 10,000, 100,000, and 10 million people to eat the finest sushi in a line for an hour at a small shop run by a sushi craftsman. Even after refusing several times and figuring out his near penniless situation, Yamamoto Sensei became her sushi teacher, thinking that if he had that kind of passion, he should help. From 9 a.m. to 5 p.m. every day for six months, she passed on all the know-how, including how to handle fish, how to make candles, suppliers of ingredients, and other recipes.
As the company stabilized, it sought to advance into the global market. Again, help was needed to cross the legal and cultural barriers of other European countries. What is the best global franchise in the catering industry? It was McDonald's. We talked here and there that we would definitely meet Chairman Denis Hanekan, who started out as a part-time job and became the CEO of McDonald's in Europe. It really worked. One of his friends had contacted him that his friend was Deni Hane Khan's attendant secretary. Thanks to her request, Denis Hanekan, who came to the sushi shop on a bicycle, was able to receive great help with legal issues related to overseas franchise establishment as a global company, packaging, and branding direction. The most indescribable blessing is his meeting with his life partner and business partner, Jerome Castaing. Business is tough, but you and her husband are doing business? She knows what many of her people are concerned about. As a result, her husband and her business affairs are completely separate. They do not even ask questions related to their work directly, but communicate through the team members in charge. It is a way for two people to reduce conflict in business.
The husband is the king of the maternal grandfather recognized by others. It's her style to talk nonstop when she comes up with an idea while eating. It's just a story that pops up in her head, but her husband doesn't listen to it in vain. Her company often promotes her lightly shared stories without her even realizing it. For her, her husband is more grateful than any other gift and it is a great joy. Even her 'strong heart', she sometimes stumbles because of her language or culture, both in French high society and among her elite staff. Each time, her husband notices and is the first to praise "Kelly is always creative and energetic." She really admires her husband's attitude.
Running a solid company and making a lot of money, the world tells her that she has succeeded. It's not wrong. However, she thinks that she is unhappy if she doesn't have time even if she has a lot of money and is healthy. So, above all else, she strives to be 'time rich'. Taking care of her mother, her brothers and sisters, and her friends, she is willing and able to make time for and help those in need. Everything she takes care of requires material, but more importantly, time. As she took time for them, she also naturally became 'relationship rich'. Not only her family, but also her friends through her difficult times, the connections she made through her service, the teachers, employees, franchisees, and business partners who have helped her turn her life and business around her. All of them are the reason why she is happy. The reason humans don't perish, she says, is because they make relationships. It would mean that they know how to give and receive help. She also received a lot of help during her healthy relationship, and now she shares her help, creating a virtuous circle of 'win-win' for everyone. In that respect, she defines herself as “successful” and “happy”.
“When you first started your business, did you think you could be this successful?” "yes!" There was no hesitation in answering one of the staff's questions. How many days before going to bed every night, right after waking up every morning, how many days had a wish imprinted on her head and heart! A wish engraved in that way becomes a reality. This is because the body and soul do not stand still and continue to move toward the dream. Just like before starting her own business, every time she sleeps and wakes up, she recounts and engraves her dream of greater happiness. Tabasco and Coke, which you can find at any mart around the world, together with a miracle sauce and a magic sauce, 'Kelly Pyo Soy Sauce'. In addition, it has set a goal of reaching 1 trillion won in annual sales, and is also preparing to become a solid company that will last for more than 100 years even if there is a sudden disaster or war such as the current Corona 19. The dream of having a loved one with his family is also in progress. By this time next year, she will be rolling in the sun and the waves in the middle of the Pacific Ocean. This sailing trip is a three-year itinerary and the final destination is Korea. I have no intention of resting on the sea. As she once did, she is preparing to yell at people who are in a 'stupid' state on social media. It's because she wants to give them help, like 'small nagging', just as she received help when she was in the most difficult time.
2. Kelly Deli's Corporate Culture
Kelly Deli's corporate culture consists of five values. This is not something that Kelly Choi, the chairman, made, but a summary of the things that have been established in the company's culture, so you can gauge his management philosophy.
1. Totally Together
Always respect each other and encourage diversity.
We work together and play together as a family.
Respect each other's feelings.
Help each other grow and develop in a positive direction.
Create energy that inspires teamwork.
Respect the local and global environment.
2. Constantly Curious
Always ask questions and never settle for reality.
Think smart like a businessman.
He is constantly curious about how much he can grow.
He does not simply accept change, he leads it himself and becomes a champion.
Embrace radical ideas.
Don't be afraid to make mistakes.
3. Expertly Excellent
Decisions are made quickly, and they are constantly revised.
Surprise people by doing more than expected.
Average is not enough: Actively and positively challenge every problem.
Congratulations on your success.
Don't miss the smallest detail and do it perfectly on time.
Encourage yourself to become experts in your field.
4. Humbly Honest (Humble and Honest)
Always respect everyone's opinion.
Communicate frankly without political action.
Always make truthful and correct choices and actions.
You work as if it were your own business, and you spend it as if it were your own money.
don't be arrogant
Treat others as you would like to be treated.
5. Positively Passionate
I see the limits not as walls, but as bridges to go further.
Instead of trying to solve a problem alone, work together as a team.
Big problems are solved by breaking them down into smaller ones.
We believe in what we do and don't say "never".
Rejoice and accept challenges.
Challenge Negative Behavior: No one wants 'the cup is half full of water'.
The message of Kelly Choi, “If your heart beats just thinking about it, there is enough reason to try,” and in her own life, her company is also a person with a single personality.
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