[Tesla] Elon Musk, Tesla model, electric vehicle revolution, Tesla future service summary
1. The person who became the real model for Iron Man, Elon Musk
When you think of Tesla, you may only think of it as an electric vehicle company, but Tesla is an American company that deals with not only electric vehicles, but also automotive software, energy storage devices, and solar power generation. The company is named after the genius scientist Nikola Tesla, a rival of 'Thomas Edison'. What is unusual for an automobile company is that it was born in Silicon Valley, where the high-tech industry, IT industry and venture companies in the United States are gathered. .
Many people think that Elon Musk is the founder of Tesla. The founders are Martin Eberhard and Mark Tarpenning, and Elon Musk is the largest shareholder and CEO. Tesla's technology patents are open to anyone for free. It is said that the unprecedented background is to significantly increase the market for the electric vehicle industry, which is smaller than the internal combustion engine car, through technology sharing.
2. Model
3. Electric Vehicle Revolution
1. Increase in battery
Existing electric vehicles had problems using large batteries, but Tesla put 7,000 small lithium-ion batteries to control the weight of the car body and solve the problems of safety and battery shortage.
2. Fast charging network
Tesla's competitiveness as an electric vehicle maker is not only in electric vehicle manufacturing technology, but also in building infrastructure such as high-speed charging networks. When an electric vehicle needs to travel a distance that exceeds its cruising range, a facility that needs to be charged at a high speed is essential. Tesla is installing tens of thousands of fast chargers at thousands of charging stations around the world. It has the advantage of being able to travel long distances without too much inconvenience when traveling to and from tourist destinations. In addition to the supercharger (rapid), Tesla is also building a dedicated charging facility called the destination charger (slow). For this purpose, the charging equipment and batteries are using products directly produced by Tesla, and it can be seen that the electric vehicle, battery, charging facility and related equipment are all supplied together, that is, the electric vehicle ecosystem.
3. Autopilot
Autopilot is one of the biggest factors in the decision to purchase a Tesla electric vehicle. It is divided into autopilot and fully autonomous driving (FSD), and FSD is said to be available at an additional cost.
The default autopilot is
- > Traffic Aware Cruise Control that adjusts the speed to match the distance between the vehicle in front
- Driving while keeping the lane: Autosteer
- There is an adjacent lane car observation function.
Fully autonomous driving (FSD)
- Auto Lane Change
- Change lanes by checking the space in the next lane with a sensor or side camera
- Autopilot navigation (Navigation on Autopilot on the highway,)
- Autonomous driving from highway entrances to intersections and exits
- Autopark
- parallel parking, serial parking
- Vehicle call (Summon; Summon)
- Unmanned short-distance straight forward and backward from the runner
- Smart Summon (Smart Summon; Smart Vehicle Summon)
- Unmanned autonomous low-speed movement from the outdoor parking lot to the location of the owner's smartphone
- Autopilot navigation (city driving)
- Traffic Light and Stop Sign Recognition
- Traffic Light and Stop Sign Control
- There are autonomous stop lights at intersections by recognizing stop signs and once stop signs.
4. Future Services
Tesla's stock price is maintained at a significantly higher price than the actual number of cars sold or revenue. The background is estimated to be due to the expectation of profits from various future high-tech services. By 2020, the companies with the greatest value in the world are companies such as Apple, Microsoft, Google, Amazon.com, Google, and Amazon.com. It is classified as a "technology company" and through the sale of abstract services rather than the sale of physical products, mass production of products is achieved through digital reproduction of abstract services rather than material production, thereby realizing a profit rate that existing manufacturing companies cannot achieve. Tesla is often classified as a "technology company" like this, but it can be said that none of the existing car companies have a future as a "technology company". Tesla's future services as a "technology company" referred to by Elon Musk, as a shareholder meeting, or in the Tesla community, include:
1. Robo Taxi
All Tesla cars are sold with hardware capable of autonomous driving. Elon Musk has said he will launch a Tesla Network - a robot taxi service with customers after 2021 when fully autonomous driving capabilities are complete. It refers to a taxi service that goes out unattended and earns money by providing car sharing services such as Uber, rather than waiting in the parking lot for the car to leave the office after riding a Tesla car, Elon Musk said. You mentioned that you can expect to get about 10,000 won in profit. (It's a really clever idea.)
2. Cloud service
At the Tesla Shareholders' Meeting, some shareholders will be able to use Tesla's powerful computers as cloud services.
I asked about the possibility. Among the new features released in 2019 are "You can go to work at 8 a.m. the next morning."
The ability to complete charging" is included.
Thus, it is possible to predict that the Tesla car returning to the garage will not be used until the specified time.
During that time, if connected to and powered by a slow charger, the Tesla car's computer functions when it is not being used.
Available.
The possibility of using the accumulated 900,000 Tesla cars by 2019 in this way during evening-night-dawn hours when demand for robo-taxi is low is evaluated as a positive factor for Tesla's future value.
3. App store, game console, movie/music streaming
There are several games released by Tesla Software, and they utilize external movie/music streaming services.
However, if Tesla tries to launch such a service on its own for consumers with purchasing power, it can exert considerable influence. Users who use such an app store may be reconnected with the purchase of a Tesla car or use of a robo-taxi, creating a possibility of creating a considerable profit structure.
4. Real Estate Near Supercharger
Although Tesla cars have become cheaper, they are still in the premium segment. The average household income of US owners who own a Tesla car is between $120,000 and $140,000, and the US credit score is 740, higher than the 727 of second-placed Porsche owners, which are considered consumers with strong purchasing power. This is a positive factor for services such as restaurants near the supercharger that these consumers frequently visit to recharge their Tesla cars, and additional services can be considered by taking advantage of this. In other words, if Tesla superchargers are installed in remote villages in an area where few people visit, assuming that Tesla's users will be substantial due to the strong sales of Tesla, restaurants and coffee shops will increase in the vicinity and the population will increase. It is an opinion that is easily predictable.
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